Zillow | Take the Easier Route Home

Role: Concept Development, Copywriting, Production

Lyft launched a new media placement within their rideshare product. We spoke directly to our audience with a message crafted around their journey: take the easier route home with Zillow.

In-App Experience

We combined data-driven insights about ridesharing to contextualize the homebuying journey. We also shared how Zillow can take you from browsing to buying.

Tablet Display

We took over a featured placement within Lyft’s in-car tablets.

Halo OOH

We leveraged Lyft’s Halo car topper placements, bringing the campaign to other drivers and riders.

Results

Lyft Media reported that this campaign produced the best results they had ever seen for these ad products, attributed to strong creative messaging and audience resonance.

Credits

Creative Directors: Anna Siegel, Ryan Karell
Art Director: Victoria Apeland
Copywriter: Michael Chen
Production: media.monks