Civic Si Xbox Launch

Role: Concept Development, Copywriting, Production
Recognition: Engadget, MotorTrend, AutoBlog, Polygon, Autoweek

Honda was launching a redesigned Civic Si and identified gamers as a major target demographic. We partnered with Microsoft to create a campaign blurring the lines between digital and physical.

Xbox Digital Experience

We built a branded destination for the Civic Si on Xbox. Gamers could explore the car and download an exclusive car pack for Forza Motorsport. Then, we invited them to create a custom skin for the Civic in the game Forza Motorsport.

Chicago Auto Show Reveal

We revealed the winning design at the Chicago Auto Show during the Civic Si’s worldwide debut.

"I am blown away getting to see my livery design put to life."

- Tiffany Labedz, Design Contest Winner

Credits

Executive Creative Director: Jason Sperling
Creative Director: Lior Ben-Aharon
Art Director: Sarah Hass
UX Designer: Alesha Unpingco
Copywriter: Michael Chen