Honda | Start Something Special

Role: Concept Development, Copywriting, Production

Honda owners have a special relationship with their cars. We created these spots to highlight the product, but spotlight something you won't find from any other automaker.

The Fit :60

ECD: Jason Sperling
CD: Michael Takeshita
AD: Luis Ramirez
CW: Michael Chen
Directed by Laurence Thrush (Rabbit)

The Accord :30

ECD: Jason Sperling
CDs: Michael Takeshita, Jesse Golden
AD: Justin Mitchell
CW: Michael Chen
Directed by Joe Carnahan (Pacific Rim)

Results

The Accord spot was well received beyond our day-to-day clients, earning the attention of Honda Brazil and South Korea. The spot was then localized for their respective markets.