Honda | Start Something Special

Role: Concept Development, Copywriting, Production

Honda owners have a special relationship with their cars. We created these spots to highlight the product, but spotlight something you won't find from any other automaker.

The Fit :60

Executive Creative Director: Jason Sperling
Creative Director: Michael Takeshita
Art Director: Luis Ramirez
Copywriter: Michael Chen
Director: Laurence Thrush (Rabbit)

The Accord :30

Executive Creative Director: Jason Sperling
Creative Directors: Michael Takeshita, Jesse Golden
Art Director: Justin Mitchell
Copywriter: Michael Chen
Director: Joe Carnahan (Pacific Rim)