Farmers Insurance | We Know From Experience

Role: Concept Development, Copywriting, Production
Recognition: A-List Awards

Insurance is a crowded category. To help Farmers stand out, we leaned on their years of experience covering unbelievable claims.

Gold Medal Grizzly :30

Social

On Facebook and Instagram, users got a special surprise for sticking around after the ending.

Digital

Did you know that you're more likely to get into Harvard than click a banner ad? To get attention online, we created a series of rich media units that drove 39x more engagement vs our standard banners.

Credits

Executive Creative Director: Pat Mendelson
Creative Directors: Hobart Birmingham, Perrin Anderson
Art Director: Jason Ringgold
Copywriter: Michael Chen
Director: Speck & Gordon (Furlined)