Disney | Like a Pirate

Role: Concept Development, Copywriting
Recognition: Webby, Adweek, CNN, BuzzFeed, Variety, USA Today

Disney was developing a new Pirates of the Caribbean film, and needed a team to support the social media campaign in a big way.

Johnny Depp Surprise at Disneyland

We were asked to come up with an idea worthy of the dreaded “v word.” The stars aligned, and we arranged for Johnny Depp to surprise people at Disneyland on the actual Pirates of the Caribbean ride.

Talk Like a Pirate

The first full length trailer was launched during the Super Bowl. To surprise fans during the game, we translated their tweets into pirate speak.

Credits

CD: Joseph Matsushima, Joel Jensen, Norio Ichikawa
AD: David Behar
CW: Michael Chen