Zillow | There's No Place Like Zillow

Role: Concept Development, Copywriting, Production

Zillow is great for browsing, but you can also use it to find an agent, book a tour and get home. We developed this campaign to shift perceptions.

All in One :30

Radio

Digital

Results

The All In One OLV spot was tested against the TV campaign produced by our agency of record, resulting in a 20% improved click-through rate, a 40% lower cost per visit to Zillow and 26% lower cost per lead.

Credits

ECD: Todd Riddle
GCD: Adam Nowak
CDs: Claire Hartinger, Anna Siegel
AD: Sarah Noel Ross
CW: Michael Chen
Directed by Heinz Kobernik (Media.Monks)